8 Most Common Limiting Beliefs of Entrepreneurs - Byte Bodega

8 Most Common Limiting Beliefs of Entrepreneurs (that hold your business back)

It’s easier than you might think to be held back by things you were taught to believe.

Limiting beliefs are something that I personally didn’t read into much throughout the first couple years in my business. As I gradually grew and stepped into my role as a CEO more and more, I found that they played a big role in my work.

Since then, I’ve learned a lot about the limiting beliefs of entrepreneurs and how much they can truly hold you back in your business.

That’s why I’m sharing some of the most common limiting beliefs and how to overcome them.


The best way that I know how to describe limiting beliefs is: Lies + Stories we tell ourselves that we believe to be true, without any real evidence of that being the case.

These beliefs then hold us back from setting bigger goals for our businesses and taking the calculated risks and action that we need to grow our businesses.

All because we’ve already convinced ourselves it’s not possible. Sometimes without even realizing it!

Many times, it’s not until you have someone truly disprove a limiting belief that you even realize you even held it. That’s why there are a lot of fabulous business coaches out there that support people like us just in breaking these belief systems down.

What it all boils down to is this: We hold ourselves back unnecessarily because of limiting beliefs.

That’s why it’s essential to learn what the common limiting beliefs are, so you can recognize in yourself when you need a shift in mindset.

Limiting beliefs of business owners


There’s already a ton of people doing [insert your thing]

When you look around instagram and Facebook and see what feels like 800 people doing the same thing you are, it’s easy to feel like you’re going to get lost in the competition.

But here’s the thing: No one else does your thing exactly like you do.

Just because you and 13 other people you follow all offer instagram management, it doesn’t mean that you have the same business approach as them.

Yes, the competition is there. But your next client might pick you simply because they resonate with your website and branding vibe more than the next persons. They might simply find you more personable on the discovery call. All of this happens more than you think.

So don’t get hung up on the “what” you do but the “why” and “how” of what you do instead. Many time, that’s what makes you client’s decision.

I can’t outsource because I’m the only one that’ll do it right.

Oh, I didn’t realize that you were the first person to ever send an inquiry email or post on instagram… 🤣

Do you see how wild this idea is when I frame it this way?!

Don’t get me wrong, I completely understand the fear in handing your business that you’ve slaved over to someone else and trusting them with it.

All you truly need to do to ensure that the job is done correctly is build the proper systems.

If you have clear business processes and standard operating procedures in place, you’ll be able to rest easy knowing your team member has a step by step guide for how you would complete the task yourself.

Many of the clients we work with are brand new to outsourcing. They are usually pretty surprised by just how much we can actually take off their plate for them and complete in a way that’s just as good (if not better than!) when they do it themselves.

Trust me when I say that when you finally take the leap and feel the support of having someone on your side, you’ll be so happy you do.

I’m not an “expert”.

I truly feel that we are life-long learners as entrepreneurs, because the business landscape is always changing.

So even when we specialize in something, we often feel like because we don’t know absolutely everything there is to know – we can’t call ourselves an expert.

Chances are though, if you have offered any product or service to your clients more than a handful of time: You know a considerable amount more about it than they do.

Guess what that means? You’re the expert in that scenario!

You don’t have to know absolutely everything about your thing, you just have to know more about it than the people you’re serving.

For example: I know a lot about Pinterest Marketing. Way more than the majority of my clients. That’s why they pay me to manage their accounts. Because at the end of the day, I’ll do a better job at it than they probably will themselves.

But do I know the most about Pinterest Marketing? Absolutely not! There are actually quite a few Pinterest Marketing educators that I follow to continue my learning from them. But I’m not afraid to call myself a Pinterest expert either.

Moral of the story here is that just because you aren’t the top dog, it doesn’t mean you aren’t higher than others.

Woman holding notebook

No one is going to pay me to do this.

Unless you are breaking into a brand spankin’ new type of niche business, this is completely false.

Aspiring virtual assistants often feel this fear (understandably!) because the industry is so new to them and they usually don’t realize just how many people actually do this kind of work.

Often though, it’s just about looking around and seeing that others around you are being paid to do the same thing you want to do.

If they can get paid to do it, why can’t you?

Sure, they might have more experience. But they certainly didn’t start out with it! That person you aspire to be like started exactly where you are right now.

I don’t have enough time to build a business!

This common limiting belief truly just comes down to priorities. The important things in your life are the things you make time for.

I’m certainly not blind to the fact that there are some people that truly do not have time to start their business.

However, I find that this person is a huge rarity. Most of us just carry the overwhelmingly “busy” feeling that life give us and then we tell ourselves we don’t have enough time.

I encourage you to take some time to truly look at what you spend the hours of your day doing. You can usually find a few hours, even if it’s only on a day or two a week, that you could refocus to growing your business. Or maybe it’s working with your partner to have a few kiddo-free hours each Saturday morning to prioritize it.

It’s all about finding ways to make your work your priority and the time you need will come from there.

I don’t have experience in this, so no one will hire me.

I know we kinda covered this one already, but I think it’s important!

We don’t all start out with years of experience to fall back on. (Man, wouldn’t that be the dream?!)

So if you’re just starting out, you have to create your own experience in whatever it is that you do.

Maybe that’s by independently taking an online course to learn about it or creating an account on the platform you want to work in to play around and learn the interface.

I certainly didn’t start my business with a deep understanding of Pinterest. But every time I got the opportunity to play with it, I did!

Then the next time you have a discovery call with a client, you’ll have a ton to talk about!

You can share about all the courses and the projects you’ve been working on behind the scenes. That will show them that you’re more than capable of whatever it is they want you to work on.

It’s just not the right time to start.

I’ll just say it: There will always be a reason not to start. It will never be the perfect time. There is no perfect time.

So why not start today and be further along than you were yesterday, even if it’s just the itty bitty, tiniest bit of progress. Even if it isn’t perfect?

I certainly didn’t launch my business at the perfect time, heck – my husband had just been laid off!

Just start from where you are, with what you have and do the best you can.

No one thinks I can do this.

This one can really cut deep. If you are a big dreamer, it’s really disheartening to be told by those you love that it’s not possible. #dreamkiller

Here’s the thing though: It’s really easy for someone who hasn’t fulfilled their own dreams to rip down someone else’s.

Especially when it’s a dream they probably don’t understand, like a virtual assistant business.

I really encourage you to block out the noise of those that create doubt for you and create your own community of support.

Whether it’s in person or digital, find a place full of people who understand your goals and believe in you.

What limiting beliefs do you experience as a small business owner or entrepreneur?

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